Vice-President Yemi Osinbajo thrilled participants at the World Tourism Organisation (UNWTO) global conference in Iganmu, Lagos State on Tuesday with the rendition of Kizz Daniel’s 2022 hit ‘Buga’.

The VP, who represented President Muhammadu Buhari, spoke on the theme: ‘Linking tourism, culture and creative industries: Pathways to recovery and improving development’.

He noted that cultural genres, including arts, music, crafts, dances, and cultural festivals cut across culture and language.

“Music, for example, as we all know, is a global language. Even though people don’t know the meaning of the words of a song, they enjoy the rhythm, and some find out the meaning of lyrics discovering the cultures and ideas that inspire them,” he said.

“But let me just test that theory of mine, that is, that you don’t need to understand the words of any song to enjoy it and to be able to sing it, and that music is indeed a very global language.

Then he asked “How many people know this song?”

The Vice President began a rendition of ‘Buga’ which attracted cheers and applause from the audience.

Inspiring the attendants to join him.

He noted: “You know that your ‘Buga’ has to be a real ‘Buga’.”

According to him, as Nigerian music enjoys massive streaming in different languages all over the globe, people dance and enjoy songs like ‘Buga’.

“The phrase ‘Buga won’ is a Yoruba expression. It means ‘flaunt your hard-won success, take the fruit of your work. Take the opportunity, show off your successes.’ Don’t sit down there thinking ‘my success is too small.’ Feel it, show it off.

“Many people all over the world are squaring up their shoulders and saying, ‘It doesn’t matter how hard it seems or looks, I must show off my own success, no matter how little it may seem to others.

“It may seem to you that it’s small but I’m just going to Buga won anyway,’” Osinbajo added.



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